Privacy Policy

Advertising, Analytics, and Data Sharing

Bench Home uses analytics and advertising technologies to understand how visitors interact with our website, improve the shopping experience, measure the effectiveness of our marketing, and deliver relevant advertising.

These technologies may include cookies, pixels, tags, software development kits, server-to-server integrations, and similar tools that collect or transmit information about your interactions with our website and other digital properties.

Analytics and Advertising Partners

We use third-party services, which may include Shopify, Google Analytics, Meta, and Pinterest, to support our ecommerce operations, analyze website activity, measure advertising performance, and promote our products and services.

Depending on the service and your privacy choices, information may be shared with these providers to help us understand customer interactions, measure conversions, improve advertising effectiveness, and deliver advertisements that may be more relevant to your interests.

Information We Collect and Share

Depending on how you interact with Bench Home and the services we use, the information collected or shared may include:

• Contact and identifying information: Such as your name, email address, telephone number, and location information.

• Shopping and transaction information: Such as products viewed, items added to your cart, checkout activity, purchases, order values, and transaction-related events.

• Device and online activity information: Such as IP address, browser and device information, cookie identifiers, pages visited, referring websites, and interactions with our website.

• Advertising and measurement information: Such as interactions with advertisements, conversion events, and information used to associate purchases or other actions with advertising campaigns.

The information collected depends on the services enabled, your interactions with our website, and your privacy choices.

Meta Advertising and Conversion Measurement

Bench Home uses Meta advertising services to promote products through Facebook and Instagram and to measure advertising performance.

We may use the Meta Pixel, Meta Conversions API, and related technologies through our Shopify integration. Depending on our configuration and your privacy choices, these technologies may collect or transmit information about website activity, shopping behavior, checkout events, purchases, and related customer identifiers.

Customer identifiers, such as names, email addresses, telephone numbers, and location information, may be used to help match website activity or purchases with Meta accounts for advertising attribution and measurement.

We may also use purchase and transaction information from our retail operations for advertising measurement and conversion attribution where supported by our integrations and permitted by applicable law. Where applicable, this may involve sharing transaction details or customer identifiers with advertising partners to measure the effectiveness of our marketing.

Meta and its affiliates process information according to their own privacy policies and applicable terms.

Google Analytics

We use Google Analytics to understand how visitors use our website, evaluate website performance, and analyze customer interactions. Information collected may include device and browser information, website activity, referral information, and other usage data.

Google may process this information on our behalf or in accordance with its applicable terms and privacy policies. The information collected and processed depends on our configuration and your privacy choices.

Pinterest Advertising

We may use Pinterest advertising and analytics technologies to measure interactions with our website, evaluate advertising performance, and support relevant advertising on Pinterest.

Depending on our configuration and your privacy choices, these technologies may collect or receive information about website visits, product interactions, purchases, device information, and advertising conversion events.

Sale, Sharing, and Targeted Advertising

Under certain U.S. state privacy laws, disclosing personal information to advertising partners for cross-context behavioral advertising may be considered a sale, sharing, or processing for targeted advertising.

Where applicable, you may have the right to opt out of these activities. You can exercise available rights using the privacy controls provided on our website or by contacting us through the contact information provided in this policy.

We do not require you to create an account or make a purchase to exercise an applicable privacy right, subject to reasonable verification requirements where permitted by law.

Global Privacy Control and Other Opt-Out Preferences

Where required by applicable law, we recognize valid opt-out preference signals, including the Global Privacy Control (GPC), as requests to opt out of covered sales, sharing, or targeted advertising.

When we receive a valid signal, we will process it in accordance with applicable law and our implemented privacy controls. The effect of the signal may depend on the applicable legal requirements and the services involved.

You may also exercise applicable opt-out rights through the privacy choices and data-sharing opt-out options available on our website.

Your Privacy Choices

You may have rights under applicable privacy laws to request access to, correction of, or deletion of your personal information, and to opt out of certain sales, sharing, or targeted advertising activities. Depending on your location, additional rights may apply.

To exercise an applicable right, use the privacy controls available on our website or contact us.

Your privacy choices may affect certain analytics, personalization, and advertising measurement activities. We will process requests in accordance with applicable law.